Bexar County Criminal Defense
Run the day with Run of Show
Open the run of show built from your event record, walk the cues down the timeline, and let the AI Director camera and the podcast capture roll while you watch the room.
Before you start
You should already have the event record built: the dates, the venue or Zoom rooms, the speakers, the sessions, and the schedule entered once on the planning page. The run of show is what that preparation turns into on the day. Have a tablet for the back of the room and, for any session you want recorded, an iPhone on a stand. The planning worksheets, the speaker bios, the AV notes, the room maps, are pre-production and done before today. The run of show is the live document, the one screen meant to be open while the room is full.
1. Open the Run of Show on a tablet at the back of the room
On the morning of, open the Run of Show. It is the minute-by-minute spine of the conference, built from the event record you already entered, not written from scratch. Every session, every speaker swap, every break and every room flip, in order, each line carrying its start time and the room it happens in. This is the screen that always knows where the whole event is supposed to be at any minute, so the chair is never the bottleneck.
2. Walk the cues, reading each one before it arrives
Walk down the run of show as the day moves. This panel starts. That speaker is on deck. The next room flips in ten minutes. Each line is a cue you can see coming, so the transition that usually scrambles a volunteer crew, the moderator who needs a mic, the slides that switch, the next session loading in, is a line you already read two lines ago. It does not replace your judgment about letting a good panel run long. It just makes the cost of that choice, the luncheon now starting ten minutes late, visible on the screen instead of a surprise at the door.
3. Set the AI Director camera on the rooms you could not staff
Set an iPhone on a stand at the back of each room you cannot crew, point it at the stage, and start the AI Director camera. It frames and follows the speaker on its own: it holds the shot, reframes when the speaker moves from the lectern to the panel table, and keeps the picture steady without a person behind it. The predictive virtual pan-tilt-zoom does in software what a camera operator does with a tripod head, reading where the speaker is going and being there when they arrive, so the breakout records itself looking produced rather than abandoned.
4. Start the podcast as a Zoom recording
For the keynote conversation or the panel you mean to publish, record it through Zoom the way you already take a call. No new app for a guest already nervous about being recorded, no separate rig. Start the Zoom recording and let it run through the session. The barrier to a firm putting its podcast out was never the microphone; it was the hour of work after the recording stopped, and that is the part the Hub carries from here.
5. Let the captures roll while you watch the room
With the run of show walking you through the cues, the AI Director framing the rooms, and the Zoom recording running, the production is handling itself so you can handle the program. The capture posture is the same one that runs through the rest of The IMC Machine: the camera frames and the recorder records, but neither one decides what the footage means or where it goes. You point the phone and you start the recording. Nothing publishes on its own.
6. After the session, send the recording on to distribution
When a session ends, the recording the AI Director captured and the Zoom conversation you recorded are the same files that become the conference podcast episode and the clips the Creative Studio side cuts for next year’s announcement. The Hub prepares the episode and pushes it out across the distribution channels, and the distribution ledger keeps an honest record of where each one went, channel by channel, with the date. The recording does not die on the phone’s camera roll. As with all of a lawyer’s marketing, the attorney is the one who decides the episode is ready to publish.
What you have now
You ran a two-day room from one screen. The run of show kept the whole event in order, the AI Director camera put the rooms you could not staff on the record, and the Zoom recording turned the keynote into an episode ready for distribution, every piece reading from the one event record you built on the planning page. One person chaired the conference, kept every room on the record, and never needed a production company on retainer.
The whole machine
Ten logins down to two
One subscription stands in for the stack a defense firm usually stitches together, so the practice runs on two things it already trusts: Google Workspace, where the files and matters live, and The IMC Machine, where the matter runs. LawPay and QuickBooks, the money rail, stay where they are, fed by the Machine. Casework, evidence, motions, vouchers, marketing, and events, in one place.
San Antonio and Bexar County. The Machine is built for here first. For another city, county, or region, the build-out is custom and carries its own setup fee.
