Bexar County Criminal Defense
Draft a campaign end to end
Give the Creative Studio the five Ws of one announcement and it researches the facts, drafts the copy, makes the graphics in every size plus a short MP4, and stages the whole campaign for your approval.
Before you start
You need one thing the firm is actually announcing: a CLE the attorney is teaching, a community know-your-rights night, a panel on indigent-defense caseloads, a new associate, a legal clinic. Have the facts in reach the way you would tell a colleague, the five Ws. Who is doing it, what it is, when and where it happens, and why it matters. A flyer or a registration link is enough; the Studio reads what you hand it. Nothing here invents an event or a credential, so the campaign is only ever as true as the facts you bring to it.
1. Open a new campaign and give it the five Ws
Click New Campaign in the Creative Studio. You are not filling a form field by field. Speak the announcement, type it in your own words, or upload the flyer or the CLE agenda, and the Studio takes it from there. Tell it the who, the what, the when, the where, and the why: the panel on managed-assigned-counsel caseloads, the date, the venue, the host, the registration link, the reason a San Antonio audience should care.
2. Let the Studio research and confirm the facts
The Studio reads what you gave it and pulls the facts forward: the date, the venue, the host, the registration link, the contact line. It lays them out for you to confirm before it drafts a single word. If a detail is missing, it asks for it rather than filling the gap with something that was never true. The facts you confirm here become the source of truth for everything downstream. The AI organizes and drafts from those facts; it does not author the event.
3. Generate the graphics in every size, plus a short MP4
With the facts settled, the Studio makes the assets. It generates the campaign image in each size the firm actually posts: a square card for the feed, a vertical frame for stories and reels, a wider banner for the press sheet, and a short MP4 motion version for the channels that favor video. Every asset is built to the firm’s palette and carries the attorney-advertising identity block the rules require, so what comes out is already dressed for a lawyer’s account, not a generic stock graphic. The images reflect the truth of the announcement, no invented courtroom scenes, no stand-in clients, no manufactured drama. A CLE looks like a CLE.
4. Read the copy, written per platform and per outlet
The Studio writes the words to match the pictures. A short, plain post for the feed. A longer caption where the platform allows it. A press release in the inverted-pyramid form a newsroom expects, the who, what, when, and where up top and the firm’s contact line at the bottom. Each is written in the firm’s register, and each is checked against the advertising rules as it is written: no outcome promises, no comparative or superlative claims, the required identity and contact information present. Read it the way you would read an associate’s first pass, then sharpen it.
5. Review the assembled press sheet in the staging queue
The Studio gathers the whole campaign into one press sheet: the release, the sized images, the MP4, the platform posts, and the distribution list of where each piece is meant to go. It is assembled and saved, and then it stops. The sheet sits in the firm’s queue marked awaiting approval. This is the boundary the system does not cross on its own. The Studio builds and stages the campaign; it does not post, email, or publish until your recorded approval and the State Bar advertising-review step a lawyer’s marketing requires are both on the record.
What you have now
One announcement, told once, now exists as a full campaign: confirmed facts, copy written for every platform and the local press, graphics in every size the firm posts plus a short MP4, all assembled into a single press sheet sitting in the staging queue. Nothing has gone out. The campaign is a fast, compliant first draft of the firm’s voice, staged and waiting for the only hand that decides it is ready to be heard. Next, you approve the assets and send them on their way.
The whole machine
Ten logins down to two
One subscription stands in for the stack a defense firm usually stitches together, so the practice runs on two things it already trusts: Google Workspace, where the files and matters live, and The IMC Machine, where the matter runs. LawPay and QuickBooks, the money rail, stay where they are, fed by the Machine. Casework, evidence, motions, vouchers, marketing, and events, in one place.
San Antonio and Bexar County. The Machine is built for here first. For another city, county, or region, the build-out is custom and carries its own setup fee.
