Bexar County Criminal Defense
Live Event Production self-check
Six questions on the one event record, the Run of Show, the AI Director camera, the podcast and tickets, and the line the Hub does not cross on its own.
The event record and the Run of Show
Q: A conference is dozens of moving parts. What keeps the schedule, the run of show, and the registration page from drifting out of step with each other?
A: They all read from one event record. You enter the dates, the venue or Zoom rooms, the speakers, and the sessions once, and every downstream surface reads those same facts. The parts of an event that drift are the ones entered separately, so the Hub asks for each one only once. Change a session and it changes on the schedule, the run of show, and the ticket page together.
Q: What is the difference between the agenda the attendees see and the Run of Show the chair reads from?
A: The agenda is the promise; the run of show is the plan. The agenda says the discovery panel is “mid-morning.” The run of show says it starts at 10:15 in the Mission Room, the moderator is miked at 10:12, and the next room’s tear-down begins the same minute. It is the live call sheet, every session and speaker swap and room flip in order, each line carrying its start time and room.
Q: When during the event is the Run of Show meant to be used, and how does it relate to the planning worksheets?
A: The worksheets are pre-production and the run of show is the live document. The speaker bios, the AV notes, and the room maps get built in the days before. The run of show is the one screen meant to be open while the room is full, on a tablet at the back, walked down cue by cue on the morning of.
Capture: the AI Director camera and the podcast
Q: Does every room at a conference need its own camera operator to be recorded?
A: No. The AI Director camera is designed to run from an iPhone on a stand. Set the phone at the back, point it at the stage, and it frames and follows the speaker on its own, holding the shot and reframing when the speaker moves. Its predictive virtual pan-tilt-zoom does in software what an operator does with a tripod head, so the room you could not crew still gets recorded looking produced.
Q: How do you record the firm podcast, and where does the recording go after the conversation ends?
A: You record it through Zoom, the same Zoom call you already use for a hearing or co-counsel, so a nervous guest needs no new app. The Hub then prepares the episode and pushes it out across the distribution channels, and the distribution ledger keeps an honest record of where each one landed, channel by channel with the date. The recording does not die on a hard drive.
Tickets and the line the Hub holds
Q: How does ticketing connect to the rest of the event, and where do you set the ticket types?
A: Ticketing runs through Eventbrite and other ticketing platforms without leaving the system. You set the tiers the event actually sells, early-bird, at-the-door, the member rate, and an Other (specify) option for anything priced on its own terms, and the registration page reads from the same event record that built the schedule. The sessions on the page are always the sessions on the run of show.
Q: The Hub captures, prepares, and promotes. What does it not do on its own?
A: It does not publish without a hand on it. The AI Director frames and the recorder records, but neither decides what the footage means or where it goes. The Creative Studio drafts the announcement and reminder posts from the event record, but because a Texas lawyer’s marketing answers to the Disciplinary Rules of Professional Conduct, nothing posts until the attorney approves it and the Bar advertising-review step is cleared. The machine readies the work; the lawyer sends it.
The whole machine
Ten logins down to two
One subscription stands in for the stack a defense firm usually stitches together, so the practice runs on two things it already trusts: Google Workspace, where the files and matters live, and The IMC Machine, where the matter runs. LawPay and QuickBooks, the money rail, stay where they are, fed by the Machine. Casework, evidence, motions, vouchers, marketing, and events, in one place.
San Antonio and Bexar County. The Machine is built for here first. For another city, county, or region, the build-out is custom and carries its own setup fee.
