Bexar County Criminal Defense
Creative Studio self-check
Six questions to confirm you can take one announcement from research to a staged campaign to distribution, and know exactly where the approval wall stands.
From facts to assets
Q: When you start a campaign, where do the facts come from, and what is the Studio’s job with them?
A: The facts come from you: spoken, typed, or read off the flyer or CLE agenda you upload. You give the five Ws. The Studio researches and pulls those facts forward, lays them out for you to confirm, and treats them as the source of truth. It organizes and drafts from your facts. It does not invent an event, a credential, or a result. If a detail is missing, it asks rather than filling the gap.
Q: What does the Studio produce in the assets step, and what sizes or formats should you expect?
A: It generates the campaign graphic in every size the firm posts, a square feed card, a vertical story or reel frame, and a wider press banner, plus a short MP4 motion version for the channels that favor video. Each asset is built to the firm’s palette and carries the attorney-advertising identity block the rules require, and each reflects the truth of the announcement with no invented scenes or stand-in clients.
Q: How is the copy written, and what is checked while it is being written?
A: The copy is written per platform and per outlet: a short feed post, a longer caption where allowed, and a press release in the inverted-pyramid form a newsroom expects, with the firm’s contact line at the bottom. As it is written, each draft is checked against Texas advertising Rules 7.01 through 7.06: no outcome promises, no comparative or superlative claims, and the required identity and contact information present.
The staging wall and distribution
Q: After the Studio assembles the press sheet, what happens, and what does it deliberately not do?
A: It gathers the release, the sized images, the MP4, the platform posts, and the distribution list into one press sheet, saves it, and stops, marking it awaiting approval in the staging queue. It deliberately does not post, email, or publish anything. Distribution waits on two recorded things: the attorney’s approval and the State Bar advertising-review step a lawyer’s marketing requires.
Q: Before anything is sent, what two things must be on the record, and why is the order built in rather than left to memory?
A: A recorded attorney approval with a timestamp, and the State Bar advertising-review step accounted for as a filing, preapproval, or recorded exemption. The distribution controls stay locked until both exist. It is built into the page because a Texas lawyer’s advertising answers to the Bar, and a wall you have to remember is a wall that eventually fails. Software readies the campaign; the attorney and the Bar process clear it for the door.
Q: On the distribution panel, what is the difference between a one-click channel and a guided handoff, and why is the distinction stated out loud?
A: A one-click channel is a destination with a direct connection, where the approved post and its image publish to the firm’s account in a single action after approval. A guided handoff is a destination without a direct connection today: the Studio drafts and formats the piece, opens the right submission path, and hands it to a person to send, which is how the local San Antonio press routes too. The distinction is labeled honestly so nothing is assumed automatic that still needs a human hand, and channels are marked one-click only when the direct connection is actually live.
The whole machine
Ten logins down to two
One subscription stands in for the stack a defense firm usually stitches together, so the practice runs on two things it already trusts: Google Workspace, where the files and matters live, and The IMC Machine, where the matter runs. LawPay and QuickBooks, the money rail, stay where they are, fed by the Machine. Casework, evidence, motions, vouchers, marketing, and events, in one place.
San Antonio and Bexar County. The Machine is built for here first. For another city, county, or region, the build-out is custom and carries its own setup fee.
