Bexar County Criminal Defense
How the Creative Studio builds a campaign
Four staged steps, in order: research the facts, make the images, write the copy, assemble a press sheet, and stop at the attorney’s desk.
1. Research: it starts from your facts, not a blank page
You begin by telling the Studio what the firm is announcing. Speak it, type it, or upload the flyer or the CLE agenda, and the Studio reads what you gave it. A panel on managed-assigned-counsel caseloads has a date, a venue, a host, and a registration link. The Studio pulls those facts forward and holds them as the source of truth for everything it drafts next.
Nothing here is invented. If a detail is missing, the Studio asks for it rather than filling the gap with something that was never true. The facts you provide are the facts that ship.
2. Assets: the images come next, made for each channel
Once the facts are settled, the Studio generates the images. A square card for the feed, a vertical frame for stories, a wider banner for the press sheet, each sized for where it will live. The images are built to the firm’s palette and carry the advertising identity block the rules require, so what comes out is already dressed for a lawyer’s account and not a generic stock graphic.
The images reflect the truth of the announcement. No invented courtroom scenes, no stand-in clients, no manufactured drama. A CLE looks like a CLE.
3. Copy: the words, written per platform and per outlet
With the facts and the images in hand, the Studio writes the copy. A short, plain post for the feed. A longer caption where the platform allows it. A press release in the inverted-pyramid form a newsroom reads, with the who, what, when, and where up top and the firm’s contact line at the bottom. Each is written in the firm’s register, not a brochure’s.
Every draft is checked against the advertising rules as it is written: no outcome promises, no comparative or superlative claims, the required identity and contact information present. The copy arrives ready to read, with its compliance already accounted for.
4. Press sheet: assembled, staged, and held for approval
The Studio gathers the whole campaign into one press sheet: the release, the images, the platform posts, and the distribution list of where each piece is meant to go. It is assembled and saved, and then it stops. The sheet sits in the firm’s queue marked as awaiting approval.
This is the boundary the system does not cross. The Creative Studio builds the campaign and assembles the sheet. It does not post, email, or publish. Distribution waits on the attorney’s recorded approval and the State Bar advertising-review step that a lawyer’s marketing requires. The machine readies the work; the lawyer sends it.
What stays under attorney control
Four things never move on their own. Facts come from the firm and stay the source of truth. Images and copy are drafted, never invented past what you provided. Nothing is posted, emailed, or published without a recorded attorney approval. And the State Bar advertising-review step stands between approval and the public. The Creative Studio is a fast first draft of the firm’s voice. The attorney is the one who decides it is ready to be heard.
The whole machine
Ten logins down to two
One subscription stands in for the stack a defense firm usually stitches together, so the practice runs on two things it already trusts: Google Workspace, where the files and matters live, and The IMC Machine, where the matter runs. LawPay and QuickBooks, the money rail, stay where they are, fed by the Machine. Casework, evidence, motions, vouchers, marketing, and events, in one place.
San Antonio and Bexar County. The Machine is built for here first. For another city, county, or region, the build-out is custom and carries its own setup fee.
